Robert Stanley Ribbons

FFA ANALYSIS: Moderate decline (thanks to 3D aggregates) to tangible visitors decline in the cinema in 2010

A success message containing the battery latest issue (1 / 11) the FFA info now really not: A

visitors fell by 13.5% (to 19,736,364 on 126 609 600) to a Declined by 5.7% (to 55,744,810 to € 920,360,131 - after all, also submitted to the still fourth best all time industry sales) compared to 2009 was noted.

table Cinema 2010 results from FFA info eleventh

But what does this mean for the German cinema business ?

The Federal Republic of Germany from 2009 to 2010 has according to the Federal Statistical Office in Wiesbaden 111 146 citizens (and thus potential moviegoers !) Lost. Even if we credit this total population minus the total number, 126 609 600 ... it would be a would clearly be attending loss compared to 2009, the first measured szahl at the 5-year comparison of relative 132 893 012 moviegoers with a remaining deficit of 4.7% .

Well, the billion mark in sales was not so cracked - instead of remaining on the outcome of 2009 or € 23.9 million reinzuholen 2010 the distance one has rather enlarge to € 79.6 million . In 5-year comparison one is 2010 even 7.9% above the average of € 852,706,643 . The fight against the tears should be given this relative numbers to win rather than that of the spectator in a cinema showing of Clash of the Titans in the cinema in 2010 -. In 3D probably even tearful

And we were then - added: not quite unintended - even at the second point: The introduction of 3D has sales a bit further from the number of visitors disconnected - and, incidentally, the price of a cinema ticket further driven up . Peter Dingens (Board FFA Federal Film Berlin) itself speaks in the press release from 09/02/2011 a

pleasing disproportionately decline

always be considered in the context of the 3D cinema has. In the FFA info eleventh this reads as follows:

The success of 3D cinemas after the breakthrough in 2009 in the past year to gain momentum and again for a significant increase in the average ticket price ( 7.27 after € 6.67 the year before provided).

A whopping price increase of 9% to 2009 brought the moviegoers technology with the glasses, therefore - in the 5-year comparison, it even 13.2% ! Put another way, we all pay (and especially the intensive admissions ) an increased admission price including that 17.1% of admissions can see a newly launched feature film in 3D. Against such redistribution in favor of the "sales engine 3D" the founder CINEtologe at this point categorically denied.

A little further

gratifying fact development of German cinema is 'read' the numbers of FFA :

2010 there were 954 cities and towns that are still associated with at least one movie theater was. They are again 22 fewer than last year, was the first time since their number fell below 1,000 locations, and already 81 less than in 2005.

for the State of Mecklenburg-Vorpommern ( 1,646,539 inhabitants , share of the total number of theater locations in Germany: 3.9%), which is also the location of the master of cinema founder CINEtologen is located, is recorded from 2009 (42 ) to 2010 (37 ) a loss of 5 cinema locations - so. Only Baden-Württemberg has the same period with 7 more cinema locations lost. Berlin, Hamburg , Bremen as city states and large states Brandenburg, Hessen , Schleswig-Holstein Thüringen and came after all completely free of such a location breakdown.

The founder CINEtologe would like to say in conclusion and in summary, that in the cinema 2010 ...

• significantly fewer ( -19,736,364 compared to 2009) in Germany, a movie of their choice paid a visit. could mitigate
• only the 3D driving the price drop in sales (€ -55,744,810 compared to 2009).
• the average ticket price for a cinema visit the all-time high has been reached ( € 7.27).
• alone in Mecklenburg-Vorpommern 5 cinema sites were abandoned.
• cinema both economically and from the perspective of an intensive moviegoers anything but a positive can be drawn . The quality of the movies, which started this year, is another matter .